Current:Home > StocksChipotle brings back 'top requested menu item' for a limited time: Here's what to know -PrimeFinance
Chipotle brings back 'top requested menu item' for a limited time: Here's what to know
View
Date:2025-04-17 08:41:35
Smoked brisket is back at Chipotle.
The restaurant chain announced the return of its "top requested menu item" Tuesday, saying fans on social media have been clamoring for the smoked brisket to come back since it was first introduced three years ago.
The protein option will be available at participating restaurants in the U.S. and Canada for a limited time, the company announced said in a news release.
Made with real beef, the brisket is seared on the plancha and seasoned with spices, including smoked serrano chili pepper and chipotle chili pepper, according to the company. The brisket is then hand-chopped into juicy bites and finished in a savory brisket sauce made with smoky chili peppers.
"We are listening to our guests and bringing this fan-favorite menu innovation out of the vault after three years," said Chris Brandt, Chief Brand Officer, in the news release, saying the smoked brisket will "delight guests."
Chipotle Halloween costumes:Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween
Chipotle offers deal on smoked brisket orders
Chipotle said it will offer a $0 delivery fee on all smoked brisket orders placed through the Chipotle app and website from Thursday, Sept. 12 through Sunday, Sept. 29 in the U.S. and Canada.
Orders must include at least one entrée with smoked brisket to qualify, the company said, and deliveries and redemptions are subject to availability. The offer is also not valid on orders placed via third-party delivery platforms.
Chipotle collabs with Spirit Halloween on first-ever costume line
Meanwhile, ahead of spooky season, Chipotle is dropping its first ever Halloween costume collection with Spirit Halloween.
The collection has made a Chipotle napkin, fork, water cup, burrito and to-go bag all wearable. It was inspired by a social media tradition in which users come up with off-the-wall costume ideas and share them online. Most, if not all, of these costume ideas are "packed" in a Spirit Halloween bag to give it an air of authenticity, according to a company news release.
Chipotle hopped on the bandwagon then, creating a mockup of a fork and napkin costume to engage with customers.
Now, the two brands are working together to "reawaken" the memes with the costume collection, which will be available until supplies last. Chipotle's water cup, burrito and to-go cup are the latest additions to the costume lineup.
Chipotle took to X on Monday to tease the "Boorito" collection over the last week, sharing a couple of posts to get customers excited about the meme-inspired costumes.
"Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we're taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween," Chipotle spokesperson Chris Brandt said in a statement. "In addition to these bodysuits, we will be treating fans to a scarily great offer next month."
Spirit Halloween is "beyond thrilled" to be working with Chipotle to bring some of the creations to life, Kym Sarkos, Spirit Halloween's executive vice president, said in a statement.
Chipotle's Halloween costumes will be available for purchase online and sold at select Spirit Halloween retail locations in Chicago, Denver, New Jersey, Los Angeles, New York and Egg Harbor Township, New Jersey, while supplies last.
The bodysuits, available in adult small to XL, are all sold separately, and they retail for $39.99 in the U.S. and Canada.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@gannett.com.
veryGood! (298)
Related
- 'We're reborn!' Gazans express joy at returning home to north
- You'll Be a Sucker for Joe Jonas and Sophie Turner's Matching Goth Looks at Oscars After-Party
- Transcript: Rep. Mike Turner on Face the Nation, April 16, 2023
- North Korea tests ballistic missile that might be new type using solid fuel, South Korea says
- DeepSeek: Did a little known Chinese startup cause a 'Sputnik moment' for AI?
- Facebook plans to hire 10,000 in Europe to build a virtual reality-based 'metaverse'
- See Sarah Paulson and Holland Taylor Turn Oscars 2023 Party Into Date Night
- Oscars 2023: Malala Officially Calls a Truce Between Chris Pine and Harry Styles After #Spitgate
- Senate begins final push to expand Social Security benefits for millions of people
- You're Gonna Love Our The Last of Us Gift Guide for a Long Long Time
Ranking
- Macy's says employee who allegedly hid $150 million in expenses had no major 'impact'
- Renowned mountain climber Noel Hanna dies descending from peak of Nepal's treacherous Annapurna
- Bus with musicians crashes in western India, killing 13 and injuring 29 others
- Proof Banshees of Inisherin's Jenny the Donkey Deserves Her Own Oscar
- Intellectuals vs. The Internet
- Elizabeth Olsen Is a Vision During Her Rare Red Carpet Moment at Oscars 2023
- Hugh Grant Compares Himself to a Scrotum During Wild 2023 Oscars Reunion With Andie MacDowell
- FBI arrests Massachusetts airman Jack Teixeira in leaked documents probe
Recommendation
Louvre will undergo expansion and restoration project, Macron says
Biden welcomed as one of us in Irish Parliament
Miley Cyrus and Boyfriend Maxx Morando Make Rare Appearance Together at Fashion Show
A Crypto-Trading Hamster Performs Better Than Warren Buffett And The S&P 500
Former Danish minister for Greenland discusses Trump's push to acquire island
A drone company is working to airlift dogs stranded by the volcano in La Palma
Mexico's immigration agency chief to be charged in fire that killed 40 migrants in detention center
North Korea tests ballistic missile that might be new type using solid fuel, South Korea says