Current:Home > ContactUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -PrimeFinance
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 19:36:33
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (96)
Related
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- This $329 Kate Spade Crossbody Is on Sale for Just $65 Today Only & It Literally Goes With Any Outfit
- Nikki Haley mostly avoids identity politics as Republican woman running for president in 2024
- Iran executes another prisoner detained during nationwide protests that erupted in 2022
- Bill Belichick's salary at North Carolina: School releases football coach's contract details
- The Best Galentine’s Day Gifts To Show Your Bestie Some Love
- Ohio board stands by disqualification of transgender candidate, despite others being allowed to run
- Detroit Lions no longer a cute story. They're now a win away from Super Bowl
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- $2.59 for burritos? Taco Bell receipt from 2012 has customers longing for bygone era
Ranking
- Arkansas State Police probe death of woman found after officer
- Kansas City Chiefs Owner Addresses Claim That Travis Kelce and Taylor Swift Romance Is a Marketing Stunt
- Sarah Ferguson, Duchess of York, diagnosed with malignant melanoma after battling breast cancer
- Dealing with dry lips? There are many possible reasons.
- The Best Stocking Stuffers Under $25
- 60 Missouri corrections officers, staffers urging governor to halt execution of ‘model inmate’
- This Hair Cream Was the Only Thing That Helped My Curls Survive the Hot & Humid Florida Weather
- Trial ordered for 5th suspect in shooting outside high school that killed 14-year-old, hurt others
Recommendation
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
Russian missiles target Ukrainian cities of Kyiv and Kharkiv, killing at least 3 people
Take a look at your 401(k). The S&P 500 and Dow just hit record highs.
Dave Eggers wins Newbery, Vashti Harrison wins Caldecott in 2024 kids' lit prizes
Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
Dutch court convicts pro-Syrian government militia member of illegally detaining, torturing civilian
'Send your pup here!' Video shows incredible dog help rescue its owner from icy lake
Missing man's body found decomposing in chimney of central Georgia home